I saw this a few months ago but came across it again the other day and remembered thinking what a great approach Graham has taken towards vegetarianism. While most vegans want the whole world to be vegan, the reality is that a lot of people just won’t convert, for many reasons. You see, veganism scares a lot of people. It’s seen as “extreme” and I think it scares omnivores away from even considering basic vegetarianism. And even basic lacto/ovo vegetarianism scares omnivores because it’s so… final. In addition, a lot of people don’t like rules – and vegetarianism comes off as a set of rules that they must abide by. While some of us accept (and embrace) these “rules”, others may not. These people may work better with a plan that allows for a little bit of flexibility. The reason why I like this plan is that it goes beyond the usual generic goal of “trying to eat a more plant-based diet”, to putting it in action with predetermined days of the week to eat vegetarian. I know that as vegans, we normally take an “all or nothing” stance – but I really this plan is a great start for everyone else. Just as a balanced nutrition plan will always see better long-term results than yo-yo dieting, I think that this concept could result in more long-term “7-day” vegetarians/vegans than going the cold-turkey (tofurkey!) approach. If you’re not already vegetarian or vegan, I hope you’ll consider this approach as a great way to cut-back on your consumption of animals and impact on the environment.